We study the entanglement properties of the one-dimensional dimerized Fermi-Hubbard model. Using a matrix-product-state approach, we compute the ground state and identify two insulating phases at 1/2- and 3/4-filling, along with a metallic phase, whose mechanisms can be characterized by their entanglement spectra. Our findings indicate that the two insulating phases are distinct, implying that the phase at 1/2-filling has a charge gap arising from the band gap, which is enhanced by repulsive interactions, while the phase at 3/4-filling exhibits a Mott gap resulting from particle interactions. This difference between the two insulating phases is reflected in the scaling properties of the half-chain entanglement entropy and the distribution of the entanglement spectrum.